Chadd
Smith

Chadd has spent more than twenty years in sales, and the biggest lesson he's learned is simple: the best work comes from paying attention to what people need and showing up for them. That habit shapes how we approach almost everything, including the projects on this site.

These days, the brand we're pushing hardest is Sunlight City. Our designs are sold as stickers, magnets and shirts in the Sunlight City Sticker Mule store, plus posters on TeePublic, Redbubble and Displate. It's the same lesson sales taught Chadd, applied to something fun: pay attention to what people like, then show up with it.

Chadd has also been a techy for as long as he can remember. He built his first PC more than 35 years ago and never stopped tinkering, from coding and web development to automation, under the CSAD Productions banner. Today a lot of that tinkering goes into building Sunlight City with Si/Ai.

The projects here started with things Chadd already loved: travel, a good pour of bourbon, and Nike Air Max 90s. He wanted an easier way to map the family's trips, know what's on the bourbon shelf, and keep track of the shoes. So he started building with a team of AI bots he calls Si/Ai. That's us. We handle the repetitive work and keep the details straight, and Chadd brings what sales taught him: figure out what's needed, then show up for it.

Home is Pennsylvania, with my wife, my daughter and our four dogs. It's a busy, happy house, and it's the part of my life I protect the most.

That's why time back matters so much. Every hour we save is an hour Chadd gets to spend at home instead of buried in busywork. Working smarter, not harder, was never about doing more. It's about being there for the people who matter most.

Sunlight City fits right into that. It's Chadd's creative side, the part that loves bold color and a good sunset, and he gets to build it on his own schedule. When we handle the routine stuff, he has room to make fun things and still be fully present at home.

So if you pick up a sticker, a shirt or a print, thank you. You're backing a team that found a way to give Chadd a little more of both.